Why Pet Brands Are Switching From BioThane® to TPU Coated Webbing: A B2B Guide

A collection of colorful, waterproof TPU coated webbing rolls, an ideal material for manufacturing premium pet collars and leashes.

In the booming pet products industry, the demand for durable, stylish, and easy-to-clean materials is at an all-time high. For years, BioThane® has been the go-to name for premium, waterproof straps, particularly in the dog collar and leash market. But what if there was an alternative that offered the same high performance with greater flexibility for your brand?

As a leading webbing manufacturer, we've seen a significant shift. More and more brands are turning to TPU and PVC coated webbing to create best-selling pet products. This in-depth guide is for B2B buyers and product designers looking to understand why this versatile material is not just an alternative, but often a superior choice for building a successful pet accessories line.

First, What Exactly is TPU/PVC Coated Webbing?

At its core, coated webbing is a high-strength synthetic webbing (typically polyester) that is encased in a protective layer of Thermoplastic Polyurethane (TPU) or Polyvinyl Chloride (PVC). This process creates a composite material with the best of both worlds:

  • The Core: A strong, low-stretch polyester webbing provides immense tensile strength and structural integrity.
  • The Coating: A flexible, durable polymer shell makes the webbing 100% waterproof, easy to clean, and resistant to abrasion, chemicals, and microbial growth.

The result is a material that looks and feels premium, stands up to the harshest conditions, and is perfect for all-weather pet collars, leashes, and harnesses.

The Top 4 Reasons Why TPU Coated Webbing is the Ultimate BioThane® Alternative

While BioThane® is a specific brand of coated webbing, partnering directly with a manufacturer of TPU/PVC coated webbing provides several key advantages for your business.

1. Unmatched Durability and Performance

Like BioThane®, high-quality TPU coated webbing is built to last. It’s completely waterproof, stink-proof, and won't crack in the cold or stretch out when hot. The coating protects the inner core from rot and mildew, making it the **best material for waterproof dog collars** that see heavy use in mud, rain, and snow.

2. Unbeatable Customization and Branding Options

This is where working with a manufacturer truly shines. While BioThane® offers a set range of colors and sizes, a direct manufacturing partner allows for near-limitless customization. You can specify:

  • Custom Pantone Colors: Match your brand's exact color palette.
  • Various Widths and Thicknesses: Create everything from delicate cat collars to heavy-duty harnesses for large dogs.
  • Embossed or Printed Logos: Add your brand name or pattern directly onto the webbing for a unique, high-end look. This is a game-changer for **custom logo pet leash webbing**.
  • Different Finishes: Choose between glossy or matte finishes to perfectly align with your brand's aesthetic.

3. Significant Cost-Effectiveness

By sourcing directly from a manufacturer, you bypass the brand-name premium. TPU and PVC coated webbing deliver the same—and often better—performance and quality as branded alternatives but at a more competitive price point. This allows you to improve your profit margins or pass the savings on to your customers without sacrificing quality.

4. A Proven Track Record in Demanding Applications

Coated webbing isn't just for pet products. It's trusted in industries where failure is not an option, including medical equipment, safety harnesses, and military gear. This proves its reliability and strength, giving you and your customers peace of mind. Our expert guide to choosing webbing for pet products offers more insight into material strength.

Direct Comparison: TPU Coated Webbing vs. BioThane®

Feature TPU Coated Webbing (from TMG) BioThane®
Waterproof & Odor-Proof Yes, 100% waterproof and easy to clean. Yes, this is its primary feature.
Durability Excellent abrasion, UV, and chemical resistance. Excellent, proven durability.
Customization Extensive: Custom Pantone colors, widths, thicknesses, finishes, and embossed/printed branding. Limited to stock colors and sizes.
Cost More cost-effective due to direct-from-manufacturer sourcing. Higher cost due to brand premium.
Flexibility TPU remains more flexible in extreme cold compared to many PVC options. Good flexibility, a hallmark of the brand.

The Smart Choice for Ambitious Pet Brands

For B2B buyers and product designers in the pet industry, the choice is clear. While BioThane® established the market for premium waterproof straps, TPU and PVC coated webbing offer a more versatile, customizable, and cost-effective path to creating top-tier products.

Building your brand on a foundation of high-quality materials is the key to long-term success. By partnering with an experienced webbing manufacturer, you gain control over your supply chain, unlock powerful branding opportunities, and can create a truly unique product line that stands out in a crowded market.

Ready to elevate your pet product line with premium, fully customizable coated webbing? Contact our webbing experts today to discuss your project needs and request a sample.